Damaged Collective - Logo Design, Creative Direction, and Graphic Design
Beauty in imperfection; Streetwear as functional art. These two ideas are the main principles behind Damaged Collective, a streetwear brand started by two of my close friends who are currently studying fashion merchandising at Orange Coast College. I became part of the brand as my two friends were looking to design a formal logo to represent and identify Damaged Collective, as well as to design graphics for products to be part of a small spring/summer 2025 collection. I've had a lot of fun working on the brand so far, and love seeing graphics come to life on physical products.
Next project
Kohi Coffee - Logo and Visual Identity Design
Kohi - A Japanese inspired coffee shop with an emphasis on slow coffee practices and mindfulness of one's daily coffee ritual. Completed as part of a branding challenge in July 2025, Kohi's brand identity is designed to reflect the brand's commitment to slowing down and enjoying the little things. Branding elements such as the circular emblem logo and the rough and textured aesthetic throughout the typography and complimentary illustrations are a nod to traditional Japanese aesthetics as well as the concept of wabi-sabi - roughly translatable to 'beauty in imperfection'.
