One Step - Logo and Visual Identity Design
One Step - The run club platform of the future inspires people to pursue their health and fitness goals as part of a community. Imagined as an app-based platform, One Step connects people and supports their wellbeing through community-led run clubs. One Step's logo and visual identity system has been designed to express the brands emphasis on inspiring forward momentum and motivation in the lives of their young target audience.
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Kohi Coffee - Logo and Visual Identity Design
Kohi - A Japanese inspired coffee shop with an emphasis on slow coffee practices and mindfulness of one's daily coffee ritual. Completed as part of a branding challenge in July 2025, Kohi's brand identity is designed to reflect the brand's commitment to slowing down and enjoying the little things. Branding elements such as the circular emblem logo and the rough and textured aesthetic throughout the typography and complimentary illustrations are a nod to traditional Japanese aesthetics as well as the concept of wabi-sabi - roughly translatable to 'beauty in imperfection'.
